In 2010, Kienna developed a working KiennaCUP prototype that would allow customers to utilize 100% biodegradable coffee pods in Keurig branded single-serve machines. Kienna officially launched the KiennaCUP in 2011, meeting public demand for more sustainable, less wasteful solutions for single-serve coffee. The KiennaCUP is an adapter that allows consumers to use Kienna’s 100% biodegradable coffee pods in their single-serve brewers, virtually eliminating all post-consumer waste.
With over 20 varieties of coffee pods available, Kienna has made a commitment to providing an environmentally friendly alternative to typical single-serve pods. These sustainable alternatives are also cheaper to produce than traditional single-serve pods, creating substantial savings while reducing landfill waste. Thus, the KiennaCUP has become Kienna’s biggest competitive advantage, diversifying Kienna’s business model while adhering to the core values at the heart of the company.